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Performance Case Studies

Sector

eCommerce, Animal & Pet Care

Activity

UX, UI, Magento, SEO, eMail Marketing

Aim

Improve organic search engine rank.

Insight

Organic rank is granted based on a wide variety of factors. Taking a deep dive into their existing eCommerce website we identified many ranking hurdles and conversion bottlenecks. Our recommendation was to not only address the attraction of new customers but to ensure when that work was done the conversion rate was also improved.

Method

We began by redesigning the Magento site to improve user experience (UX), including creating a mobile responsive theme, while encouraging visitors to browse and take actions such as adding to basket or wishlists. Improving the user interface and presentation of key information and reviews instilled trust and took away the pre-existing barriers to purchase.
Once the causes of poor conversion were removed we could concentrate on content structure, landing pages, content categorisation and a programme of training so that our client could continue to optimise their own content as they added new products.

Result

On top of the 65% increase in new users, 62% increase in organic traffic. We increased conversion rate by a massive 3.59%.

Sector

Professional, Legal Services

Activity

Content, Social Media Marketing, Paid Marketing, SEO

Aim

Improve traffic to family law solicitors.

Insight

Legal services typically appear cold in an effort to portray professionalism. Our concept was to humanise the firm to increase engagement from traffic sources and improve referrals with relatable content.

Method

We tailored content on the site so that visitors found it relatable. This was achieved by researching and understanding previous clients and wider audience, their concerns, fears and desires and how they interact with every digital property.
We used social media to conduct informal campaigns focusing on human connections, emotions and personalities further humanising the organisation.

Result

94% increase in overall traffic and an increased session duration of 12.18% which meant that the increased traffic we generated was on target and remaining on the site to explore the services.
Attracting THE RIGHT traffic is more important than simply attracting MORE traffic.

Sector

Manufacturing, Export

Activity

eMail Marketing

Aim

Increase brand awareness and sales.

Insight

Our client had a network of past customers and a well defined niche so we could gather actionable data on new customers to target.

Method

We sent regular eMail marketing messages to our highly targeted mailing list and their existing customer base. The campaigns we personalised and segmented by customer industry and interest to ensure the messages landing in their inbox were engaging.
Clear calls to action and detailed reporting of user interaction resulted in a successful campaign.

Result

a 3.5% conversion rate produced sales valued at £500,000.

Sector

Commercial, Residential

Challenge

Launch the SPACES brand in Hong Kong, driving awareness and building long term goal occupancy.

Insight

Build trust with placements around positive and relevant editorial with established publishers. Research showed that HK has the highest use of mobile globally (89% of total internet use).

Solution

3 month cross-channel campaign. Premium mobile advertising on a whitelist of sites, OOH placements, including wrapping the iconic tram network, plus publisher partnership. Reach amplified through content consumption behavior targeting.

Result

The campaign was hugely successful in driving a +469 % increase in web traffic to the respective sites and 121 attributable conversions.

Sector

Commercial, Residential

Challenge

The UK launch of a new, multi-phase development, located close to Liverpool Street station. With it being CBRE’s first foray in residential, we had to create a brand around the development, as well as deliver enquiries/sales cost effectively, against target.

Solution

Using a digital first approach we leaned heavily on search and display as well as high profile OOH sites across London for the launch. High levels of brand spend over the first 6 weeks we phased out as ‘performance media’ took center stage, with outdoor and press being replaced by increased levels of search, social, SMS and direct response display.

Result

This approach allowed CBRE to gradually reduce their investment throughout the year, as the campaign spend became more and more effective and cost per lead figures decreased over time.