LAURENT – BRAND DEVELOPMENT
ZOO worked closely with Hotel Café Royal on the brand development, menu design and marketing support for Laurent – a new Grill and Sushi Bar by Laurent Tourondel in the heart of the West End. This formed part of an integrated marketing campaign, rolling out the brand across all touch points including Ziggy’s Cocktail Bar.
At home on the first floor of the modern grand Hotel Café Royal on Regent Street.
A London address like no other.
Owned by The Set Hotels, the Hotel Café Royal forms one of three outstanding addresses along with sister establishments Conservatorium and Hotel Lutecia, located in the world’s most vibrant destinations. We have been delighted to collaborate with each hotel across a wide range of brand and design creative.