Nikon Instant Savings
Summer 2019 Nikon launched the first Instant Savings campaign. This campaign broke away from the traditional cash back format in a way that meant that customers buying qualifying products no longer needed to wait to obtain their cash redemption post-purchase, but instead enjoyed making a saving at the actual point of purchase.
We created a full Point of Sale rollout for retailers to create excitement in-store, press ads for magazines and video content that was used across social platforms to engage with customers while promoting the campaign.
The Instant Savings campaign was rolled out in the UK and Ireland and translated to into 7 European languages within Scandinavia and the Baltics.
The campaign has proven very successful!