Óros is a forthcoming luxury hotel that blends contemporary elegance with a strong sense of place. As part of its launch, Zoo developed a sophisticated brand identity that captures the hotel’s unique character and refined aesthetic. The branding draws inspiration from the hotel’s architecture, surroundings, and guest experience, creating a visual language that feels both timeless and modern.
From the initial concept to the final execution, the project encompassed a full suite of brand assets, including logo design, typography, colour palette, and bespoke patterns, all designed to reflect the essence of Óros. In addition to the core identity, a range of print and digital collateral was created to support the hotel’s launch, ensuring a seamless and immersive experience across all guest touchpoints.
With a focus on craftsmanship and attention to detail, the branding for Óros sets the stage for a distinctive hospitality experience. By combining strategic design with a deep understanding of luxury branding, Zoo has helped position Óros as an exceptional destination ahead of its official opening.
