13ten – Brand Identity & Integrated Design
A new brand identity and name was required for Citipost DSA that would stand out in the sub 2kg delivery market. It derives from the world’s largest window, said to be a rose window in the Notre Dame cathedral in Paris which has a diameter of 13 metres and 10 centimetres. The name 13ten is applicable, as Citipost possesses a fully tracked delivery network, so clients are always in possession of the big picture.
A full suite of on and offline, integrated marketing material was produced to launch and promote this intriguing brand.