ACS – DM campaign

ACS arrange over 9,000 aircraft charter contracts a year. This performance and additional level of experience has enabled them to further invest, expand and personalise their service. ACS required ZOO to communicate this level of service to their database using striking imagery and engaging copy.

ZOO worked with ACS to produce a direct mail campaign targeting their executive jet database consisting of 33,000 contacts. The challenge was to produce something within their budget which could be replicated across 8 languages.

A roll-fold mailer and personalised letter was mailed worldwide directing to language-specific landing pages; this was followed up with a targeted email campaign.