ALT-Secure – Brand Creation & Programme Launch
ALT-Secure is a new B2B cyber security reseller business. They were seeking to create a strong flexible brand that reflects ALT-Secure’s reputation for delivering high quality cyber security solutions that go beyond the expectation of the client.
ZOO was tasked with developing its new brand environment including logo, brand guidelines, content and a launch marketing programme.
With all branding projects the first stage is the creation of an adaptable logo alongside a mini brand guideline and a range of supporting collateral. One of the main objectives of this project was to ensure the flexibility of new logo. With that in mind the team ensured the logo would lend itself to the creation of a series of sub brands, thereby future proofing the brand and enabling its commercial extension into different compatible technology sectors.
We think you’ll agree – we succeeded.