Boost Ranking & Conversions – eCommerce

Healthful Pets, an Animal and Pet Care E-tailer needed us to boost their organic search ranking, increase website traffic & drive user conversions.


The ZOO Solution:


SEO action plan, UX site improvements and content restructure

Taking a deep dive into their existing eCommerce setup, we identified many ranking hurdles and conversion bottlenecks which were affecting Healthful Pet’s search ranking underperformance. Our recommendation was to not only address the attraction of new customers and build a re-energised flow of website traffic, but to address raising the conversions rate with longer web sessions and generally enabling a far better user experience.


The first step was to redesign the Magento site to improve the UX, including the creation of a mobile responsive theme. All whilst encouraging visitors to browse and take actions such as adding to basket or wishlists. Enhancing the user interface and presentation of key information and product reviews instilled customer trust and removed pre-existing barriers to purchase.


Once the causes of poor conversion were eliminated, ZOO concentrated on content structure, new landing pages and content categorisation. To back up all the changes, a client training programme was implemented so that staff could continue optimising ongoing content, as more online products were added.



  • +65% increase in new users and +62% in organic traffic.
  • +63% increase in page views
  • +99% rise in returning users
  • conversion rate boosted to 3.6%.


How ZOO can help you:

Our creative, marketing and content experts have a wealth of experience in creating successful strategies for a wide range of sectors across B2B and B2C.

If you’re looking to grow your business and increase site traffic, generate more leads or boost your brand profile,  have a conversation with our team and learn how your enquiry can become our next success story.

Talk with us today, and let’s work together to elevate your brand ambitions into powerful business performance.

0208 541 0800