HUUB – Eco Brand Creation & Launch
ZOO was asked to create the branding for an innovative new solar power energy company and act as ‘market maker’, to propel its launch.
HUUB is a high end, standalone solar power business created by Wessex Eco (a highly regarded Dorset-based, renewable energy provider). HUUB produces beautifully designed, timber-framed, modular eco buildings for premium domestic and business use, powered entirely by the sun.
All brand touch points were considered and developed whilst an audience identification strategy was devised and implemented. ZOO created the first phase of an efficient marketing programme and suite of communications collateral, with activity focusing on digital and promotional event support. Communications were designed to educate, engage and generate leads from both an affluent, mature domestic consumer in addition to a defined commercial target audience. Further activity phases will continue the digital marketing focus and expand into other channels.
Each Huub can generate and store enough solar power to provide and protect the energy needs for up to 90% of a typical three-bedroomed house. It was key that ZOO visually express the versatility of HUUB’s adaptable space, suitable for Garden offices, extensions, annexes, playrooms, gyms and saunas and creative space. The highly flexible modular units can also be configured for carport and holiday park use.
HUUB is a sister company of WessexEco, a long-established clean and sustainable energy provider of Tesla Power Walls and Electric Vehicle Charge Points. It also acts as solar panel supplier to multiple Eco Developments.
ZOO’s creative, branding and marketing experts have a wealth of experience in creating successful growth strategies for a wide range of business sectors across B2B and B2C.
If you’re looking to refresh your brand, boost awareness, drive growth or generate more leads, why not have a conversation with our team and find out now we can help your business thrive.