Cuticura asked us to redesign the packaging of their skincare range to give a more modern and premium look that would appeal to their target audience.
We came up with a logo for the range called Skin+Balance which aims to offer the ideal skincare solution for the three main skin concerns: dry, sensitive and combination.
We applied the brand to packs and colour coded the skin types to make it really easy for customers to choose the right product for them.
We used coloured rules and icons to highlight all the great benefits of the products in a clear, uncluttered way.
ZOO has worked with Cuticura to build an enviable reputation in the last decade with their leading anti-bacterial hand hygiene range. Packaging has been designed and produced for a wide range of their products including a limited edition talc and soap range for their 150th anniversary.