Drive traffic and Conversions – Property

Regus were launching their SPACEs workspace property solutions brand in Hong Kong. They needed an ambitious, high profile marketing campaign to drive traffic to their website and increase conversions.
The client’s ultimate target: build long term goal occupancy.  Regus (now owned by IWG plc) is the world’s largest provider of flexible workplaces.

The ZOO Solution:

Multi-channel advertising campaign, Media partnerships

ZOO capitalised on research indicating that Hong Kong users have the highest mobile use globally (89% of all internet) to design the most productive marketing strategy.

Building a three-month multi channel advertising campaign, premium mobile advertising was utilised across a whitelist of sites.

Dynamic OOH placements, including a wrapping of the Chinese city’s iconic tram network delivered dynamic, immediate awareness.

Media partnerships with established Hong Kong publishers enabled the SPACES brand to build trust, using tactical ad placements around positive and relevant editorial.

SUCCESS:

• 470% increase in driving site traffic.
• 121 attributable conversions were generated for Regus SPACES from this launch campaign.

How ZOO can help you:

Our creative, marketing and content experts have a wealth of experience in creating successful strategies for a wide range of sectors across B2B and B2C.

If you’re looking to grow your business and increase site traffic, generate more leads or boost your brand profile,  have a conversation with our team and learn how your enquiry can become our next success story.