HCML provide first-class health solutions to employers, insurers and solicitors designed to reduce the time and cost it takes to get ill or injured people back to health and back to work.

As the first to market, HCML have an established reputation and to enhance this, ZOO were asked to develop a new look and feel as well as a messaging structure to help easily communicate what can be a complicated industry. Keeping their original corporate logo, a new illustration nick-named ‘Elfie’ was developed in order to visually separate the various offering and bring new life into the brand.