I CAN – CAMPAIGN LAUNCH ANIMATION
I CAN is a children’s charity helping young children’s speech, language and communication skills development. ZOO created a visually captivating animation content piece for the campaign launch of the charity’s £5m fundraising drive ‘Every Child a Voice’.
The animation was produced to accompany a Radio 4 charity appeal read by Jon Snow. Messaging was synergised to I CAN’s campaign objectives, with other marketing collateral produced including a landing page, promotional brochure and flyer.