Increase brand awareness – Construction

Multiquip UK wanted to increase brand awareness and boost its profile levels, to a par with its US parent corporation.  The company is owned by Multiquip Inc. which provides professional products and tools for the construction industry.

The ZOO Solution: 

SEO campaign, PPC, Content Marketing 

As part of a comprehensive marketing package, we initiated a wide ranging programme of content marketing, PPC including Facebook and LinkedIn advertising, SEO performance, social media programme, E-mail marketing and video content support.

ZOO started addressing the company’s search ranking issues with an evaluation of website analytics and improving the optimisation of their online product offer. First, Organic search was dealt with by the production of new, fully optimised weekly blog content incorporating carefully chosen, high-performing keywords. Posts were regularly supported with a scheduled social media programme across Facebook, Twitter, LinkedIn and Instagram. Added video content enhanced engagement. A monthly e-shot to the customer database repurposed fresh marketing content.

PPC across Google Search, Google Shopping and Bing Advertising management focused on boosting paid search whilst LinkedIn Ads targeted professionals in key market sectors. Monthly Facebook ads were monitored and adjusted, using topics in line with campaign marketing strategy.

Success:

• Improved site content enabled top and first page organic search ranking for key products
• Organic search contributed to 28% of website traffic.
• Social followings across all platforms saw a notable 44% rise and +129% increase in LinkedIn Engagements.

How ZOO can help you:

Our creative, marketing and content experts have a wealth of experience in creating successful strategies for a wide range of sectors across B2B or B2C.

If you’re looking to grow your business, drive more traffic to your site, generate more leads or increase your brand profile, have a conversation with our team and find out how your enquiry can become our next success story.