KINGSTON FIRST – Brand Guidelines Development

ZOO refreshed the brand guidelines for Kingston First, who represent more than 750 businesses in Kingston-upon-Thames.

They support the commercial success of the business community in Kingston by delivering projects and services that ensure a thriving and attractive environment to do business in, as well as a vibrant and exciting destination for people to visit, shop, live and work in.

Thorough research and brand workshops took place to define their goals and objectives, refresh messaging and tone of voice, and bring their identity in line with future business goals. This is now applied to online and offline collateral throughout the year.