In the heart of the French Alps, high in the most exclusive location of 1850 is L’Apogée Courchevel, the latest masterpiece hotel from Oetker Collection. This new property immerses guests in a combination of contemporary style and exceptional service.

Working with the Oetker team and the hotel’s architect Joseph Dirand and interior designer India Mahdavi, ZOO created a pre-opening digital strategy, launch program and ongoing positioning of the hotel. These activities included the design and development of the fully responsive website, integration with the online booking and reservation systems and the design and content of the reservation confirmations generated by the PMS (Property Management System).

Supporting the website activity is an ongoing digital communications campaign designed to create global awareness of this new and exciting property. From email campaigns, online advertising and placement of promotional banners, everything is carefully measured and coordinated to support the most luxurious of hotels in Courchevel.