Drive conversions and boost brand engagement – Legal

A long-standing legal client briefed us to drive higher conversions and boost brand engagement. This company benefits from an ongoing comprehensive digital marketing support package, which has extended into a website and social channel facelift. We also provide resources for reactive marketing and development projects.


The ZOO Solution:


Adding video content to Marcomms channels and locational based Ad groups.


The addition of video material to enhance blog content and monthly social channel (scheduled and paid) communications was a critical driver in delivering significant advertising cost savings.




  • We delivered regular and differentiated video content for both platforms which resulted in a substantial reduction of cost per click (-26%) and cost per thousand impressions (-43%) with Facebook Ads whilst boosting engagement and conversions.


  • Social channel engagement rose by +514% overall across Facebook, LinkedIn and Twitter.


  • ZOO also initiated locational based Ad groups which improved click-through rates by +7.42%.


How ZOO can help you:


Our creative, marketing and content experts have a wealth of experience in creating successful strategies for a wide range of sectors across B2B or B2C.

If you’re looking to grow your business and increase site traffic, generate more leads or extend your brand profile,  have a conversation with our team and find out how your enquiry can become our next success story.



Talk with us today, and let’s work together to elevate your brand ambitions into powerful business performance.

0208 541 0800