Drive conversions and boost brand engagement – Legal
A long-standing legal client briefed us to drive higher conversions and boost brand engagement. This company benefits from an ongoing comprehensive digital marketing support package, which has extended into a website and social channel facelift. We also provide resources for reactive marketing and development projects.
The ZOO Solution:
Adding video content to Marcomms channels and locational based Ad groups.
The addition of video material to enhance blog content and monthly social channel (scheduled and paid) communications was a critical driver in delivering significant advertising cost savings.
- We delivered regular and differentiated video content for both platforms which resulted in a substantial reduction of cost per click (-26%) and cost per thousand impressions (-43%) with Facebook Ads whilst boosting engagement and conversions.
- Social channel engagement rose by +514% overall across Facebook, LinkedIn and Twitter.
- ZOO also initiated locational based Ad groups which improved click-through rates by +7.42%.
How ZOO can help you:
Our creative, marketing and content experts have a wealth of experience in creating successful strategies for a wide range of sectors across B2B or B2C.
If you’re looking to grow your business and increase site traffic, generate more leads or extend your brand profile, have a conversation with our team and find out how your enquiry can become our next success story.