Nikon Instant Savings – Retail marketing campaign

In Summer 2019, Nikon launched their first Instant Savings campaign. It broke away from the traditional cash-back format which meant that customers buying qualifying products no longer needed to wait post-purchase to obtain their redemption; now they could enjoy savings at the point of purchase.

ZOO produced an integrated marketing campaign, led by a comprehensive Point of Sale rollout for retailers to create excitement instore. We also created magazine press ads and video content for Nikon’s social platforms to engage with customers, while promoting the campaign.

Nikon’s Instant Savings campaign was rolled out throughout the UK and Ireland and translated into seven European languages across Scandinavia and the Baltics.

The campaign has delivered great success!


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