Brioche Pasquier is market leader in France and a brand with a growing reputation in the UK. ZOO has been working with the Pasquier team over the last few years developing a broad digital strategy that combines website, social media, data capture, email campaigns and online competitions.

ZOO’s work has included in-pack promotions in partnership with Nintendo and Ubisoft to coincide with the game Just Dance; and the “Raise some dough” campaign in support of Cancer UK and the Race for Life initiative which provided the creative platform for a nationwide programme of Pasquier supported fund raising.