Rhodes Bay

ZOO was commissioned to create and develop brand identities and tool kits for the recently refurbished Rhodes Bay Hotel and their premium offering Elite Suites, both owned by L+R Hotels.

Perched on the coastline of the Bay of Ixia, overlooking the jewel-blue sea, both properties have recently gone through an extensive refurbishment programme. To reflect this new phase in the history of these 5 star properties, ZOO produced a unified marque, harmonising the two holiday destinations which was combined with a free flowing cursive font to reflect the relaxing environment and ambience of the beautiful location. Furthermore, new hotel collateral and colour palettes were created, echoing the stunning interior design.