The Langham – Brand Refresh
ZOO was commissioned by The Langham, London’s first Grand Hotel to design and produce a striking collection of hotel creative branding. Included in the brief was a range of Christmas cards and brochure, a leaflet promoting the hotel’s food & drinks range and new In Room dining menus, amongst other materials.
Working with the design theme of ‘Travel’, we explored a ‘Journey’ concept, using a combination of photography and illustration for the festive print designs. The end visuals employed a more delicate approach than the Langham’s traditional clean-cut branding. We also incorporated their pink accent tone, which the hotel was keen to bring back into focus.
For the In Room menus, ZOO delivered a fresh and contemporary image-led brochure for both London and New York establishments.
Further hotel creative branding work included ‘Eat Drink Happy’, a mini brochure channelling copy and photographic imagery to stimulate the senses and draw the consumer into the hotel’s elegant food and beverage offerings. Drawing further on the Langham’s renowned culinary reputation, ‘Sauce’ showcases the hotel’s range of cookery school courses, learning trade secrets from some of London’s finest chefs.
ZOO was also challenged to originate a captivating creative theme to promote The Artesian bar’s ‘Take Over’ nights, inviting companies to host their themed event at the Langham and thus own the bar for the entire evening. We designed social media template forms and promotional materials to drive this new initiative.
At ZOO, we pride ourselves on our 20-year hotel marketing experience ranging from independent boutique hotels to larger, global chains. We retain the same passion for every new hospitality brief, harnessing the power of our branding strategy, creative storytelling talents and digital performance to deliver engaging design, tailored multi-channel marketing campaigns, informed sector insight and most of all, a relentless focus on ROI.
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