Eden Rock St Barths is an iconic luxury hotel in the Caribbean, renowned for its rich history and status as part of the prestigious Oetker Collection. As part of a comprehensive brand refresh, the hotel’s visual identity was refined to align with its newly renovated interiors. This included the introduction of a vibrant pastel colour palette, updated brand patterns and typography, and a refined emblem to complement the main logo. Bespoke illustrations and carefully designed stationery further enhanced the hotel’s distinctive character.
The project also involved developing a suite of high-quality print and digital materials, including brochures, menus, and guest-facing collateral, ensuring a cohesive brand experience across all touchpoints. In addition, key areas within the hotel received their own distinct branding, helping to elevate the guest experience while maintaining a seamless connection to the overarching identity of Eden Rock St Barths.
Zoo worked closely with the hotel’s team to create an engaging and timeless brand that reflects its reputation as one of the most sought-after destinations in the Caribbean. This collaboration extended across various aspects of the guest journey, ensuring that every element, from visual storytelling to print and digital assets, upheld the luxury and heritage of Eden Rock St Barths.
